Topic: Digital Marketing Toolbox: Unlocking Growth for Small Businesses
In today’s digital age, small businesses can leverage tools like Google Business, Meta Business Suite, and email marketing to grow and connect with customers. This session will explore key digital marketing tools to help elevate your online presence and drive results.
Time: 11:30am - 1:00pm
Location: The Chamber, 2000 Commerce Way
Presenter: Madeline Clevenger, MClevenger Consulting
Topics to be Covered:
- Google Business Tools: Boosting Local Visibility
Learn how Google Business Profiles, Google Ads, and Google Analytics can help you attract and understand your customers. - Social Media Simplified: Choosing the Right Platform
Explore Meta Business Suite which includes Facebook and Instagram, LinkedIn, and other platforms to maximize your online presence. - SEO Basics: Get Found Online
Understand how search engine optimization drives organic traffic and improves your website's visibility. - Email Marketing Essentials: Building Customer Loyalty
Discover tools like Mailchimp and strategies for creating campaigns that convert. - Content Creation Made Easy
Learn about user-friendly tools like Canva and practical tips for creating engaging visuals and posts. - Paid Advertising: Where to Start
Introduction to running cost-effective ad campaigns on platforms like Facebook, Instagram, and Google. - Measuring Success: Analytics and Insights
Learn to track and interpret performance data to refine your marketing strategies effectively.