Every good brand needs a refresh from time to time, and the tourism arm of Bozeman Area Chamber of Commerce is no different.
"We are excited to breathe some new life into the Bozeman tourism brand," said Gregg Alexander, co-founder of PRIME, which is the marketing agency for the Bozeman Area Chamber of Commerce, Bozeman Convention and Visitors Bureau (Bozeman CVB) and Gallatin Valley Tourism Business Improvement District (GVTBID). "The previous 'Only in Bozeman' campaign created tremendous success for Bozeman, but after six years, it was time to freshen things up."
The new branding unites the Gallatin Valley Tourism Improvement District and the Bozeman CVB under one entity, allowing all marketing campaigns to fall under one brand. Along with the "Only in Bozeman" campaign, the website has also seen tremendous growth but was ready for a refresh.
