Networking is one of the most important and inexpensive ways to grow your business. It’s human nature to do business with people we like. And it’s not companies that make decisions; people do. Fortunately, networking is fun and can lead to more than just business transactions; it can lead to meaningful relationships.
Think of networking as a long-term play. You may not see immediate benefits or increased sales, but not everyone is in the market for the same thing at the same time. So, stay in touch with the people you meet, and chances are, you will come to mind when your product or service is needed.
Another thing to remember is to try to be a connector. If someone tells you their needs, and it’s not in your wheelhouse, connecting them to someone who can help leaves an impression. Don’t forget to be a good listener! Networking goes both ways, and while it’s important to relay what you do well, it’s fascinating to learn about other people and a great way to start building relationships.
The Bozeman Area Chamber of Commerce has several ways to expand your networking opportunities. In addition to groups that meet once a week are annual chamber networking events that are beneficial for business and a great way to bring the Bozeman business community together.
